Which Online Giant is Opening a New Store This Year?
While we’ve seen many bricks and mortar stores close over the last 12 to 14 months one giant is bucking a trend. Can you guess who? Yes, that will be Google but why? Well, brands like Google and Amazon...
View ArticleBeauty Industry Ecommerce Tips & Trends
The beauty industry is slowly waking up to the fact that mass paid media marketing is no longer enough. When it comes selling make-up, cosmetics, fragrance and skincare products online, the need to...
View ArticleE-Commerce SEO in 2021 [Guide]
SEO for e-commerce websites is a vital element and whilst paid search can catapult your products, a healthy SEO’d e-commerce site will consistently perform and deliver sales. Making your online store...
View ArticleGrocery & Supermarket Retailers Need to Get Onboard!
It’s not just fast moving consumer goods (FMCG) brands that are playing catch up in the omnichannel world, but grocery retailers and supermarkets have a lot of catching up to do too. Omnichannel – Sink...
View ArticleWho’s Responsible for eCommerce in Your Organisation?
As a fast moving consumer goods (FMCG) or consumer packaged goods (CPG) company who is accountable for eCommerce sales and revenue in your organisation? Ecommerce? Marketing? Business Development?...
View ArticleHow Live Commerce Is Transforming The Shopping Experience
If you haven’t heard of live commerce, you soon will, it’s coming your way on a digital channel you love! What’s live commerce? Live commerce is entertaining and interactive broadcasting, combined with...
View ArticleAre you really connecting with your customers?
With 59% of consumers feeling companies have lost touch with the human element of customer experience, are your online digital efforts really connecting with your customers? Many organisations just...
View ArticleConsumer Promotions – Are You Missing Out?
Do you provide offers on your products to help drive sales? You’re not alone, as most consumer packaged goods (CPG) and fast moving consumer goods (FMCG) brands utilise this lever in some shape or...
View ArticleeCommerce Copywriting Guide to Product Descriptions That Sell
Ever wondered why your products don’t rank as high as your competitors, even when they are the same or very similar items? That’ll be down to your product descriptions! And it doesn’t matter what you...
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Types of Amazon Ads: Your Guide to Advertising on Amazon
Types of Amazon Ads: Your Guide to Advertising on Amazon With most shoppers moving to Amazon every day to explore new products, it’s no surprise that brands are increasing their budgets for advertising...
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Increase Your Ecommerce Sales With Etsy SEO
Etsy has 81.9 million active buyers and 4.36 million sellers. This means 2 things, 1. there is a huge audience there that might be potential buyers, 2. it’s competitive, you’ve got to take the right...
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Prepare Your Online Business For Boxing Day Sales
Following Christmas, Boxing Day is considered to be the final major shopping event for the year. It is one of the top annual occasions that drives huge traffic to stores (both physical and online)....
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7 Ways To Use Google Analytics to Amplify Your Ecommerce Sales
Google Analytics is a FREE service that helps retailers like you to understand your customers and optimize your website. It’s also a great tool that can help you make better business decisions as a...
View ArticleHow To Build A Community On Social Media
Social media presence is not optional anymore, at least not for any business that wants to grow and be successful. While bigger, well-known businesses might have the power and the budget to be able to...
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Performance Max Campaigns in Google Ads – The Basics
Google Ads is introducing Performance Max Campaigns in 2022. All Smart Shopping campaigns will be upgraded to this new campaign type in July 2022. In this article, we will cover the basics of...
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