4 Ways To Make The Most Of Google Shopping For Ecommerce
Google automatically transferred all existing Product Listing Ads (PLA) into the new and improved format known as Google Shopping. The campaigns work in much the same way but with increased...
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3 E-commerce Websites With Great Design
Designing an e-commerce website is big business. Like any website, an e-commerce site needs to be attractive and aesthetically appealing to the targeted audience, but at the same time, it is essential...
View ArticleWhy A Multi-Channel Approach To E-Commerce Marketing Is Essential
A multi-channel approach to e-commerce marketing has moved well and truly out of the beta phase and into one of the most important aspects of your marketing strategy. With more online shoppers than...
View Article3 Key Dates For Your 2015 Paid Search Calendar
We are fast approaching the Winter months of 2015 and many brands are already looking forward to their online marketing plans for 2016. However, there are still three key dates remaining in this...
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Can You Upsell On E-commerce Websites?
According to forecasters, by 2016 there will be 1.32 billion digital buyers across the globe. With online retail figures increasing significantly year on year you could be mistaken to believe that...
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12 Things To Increase Sales This Christmas
With only a handful of weeks left before Christmas, is your website ready to welcome those Christmas shoppers who are already searching online for the perfect present this year? Whilst many ecommerce...
View ArticleEcommerce Isn’t Just For Christmas
If you’ve gone all out on your ecommerce marketing activities this Christmas and have already seen the positive results, by way of traffic and conversions, then keep that momentum going. E-commerce...
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How To Create Ecommerce Product Pages That Convert? – Part 1
In today’s world, where thousands of people are shopping online every day, a well-designed e-commerce product page can not only help you stand out from your competition but it can also help you attract...
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How To Create Ecommerce Product Pages That Convert – Part 2
In one of our earlier blog posts , we covered some of the important factors to improve conversions on Ecommerce Product pages. This week we look at some more elements to help you convert visitors on...
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Why Every Website Should Be Using Conversion Tracking
1 question every business owner should ask themselves is – why do I have a website? Is it to generate leads for your sales team to follow up? Is it to sell products online? Or is it maybe to book more...
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Do Customer Online Reviews Benefit Your Business?
Customer reviews are common place today on both large multi-national and smaller ecommerce websites. They also feature prominently on directory websites and social media networks such as Facebook and...
View Article5 Black Friday Marketing Ideas
What was once a strictly American holiday has now made its way around the world. Black Friday has become the most popular shopping holiday of the year, with many customers rushing into stores (and some...
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Why Does Integrating Your In-store & Online Presence Matter?
Are you a retailer looking to grow your business? Many retailers treat their online and in-store presence separately and there can be a distinct segregation between a retailers online activity and...
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Valentine’s Day Ecommerce Tips
February 13th usually is a day of widespread panic, as romantics globally realise that they haven’t bought anything for their loved one for Valentine’s Day. As retailers look for the next opportunity...
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Ecommerce Ideas For Mother’s Day
In 2014 the UK spent over £1.3 billion on Mother’s Day so it’s not surprising that alongside Christmas and Valentine’s Day it is one of the most important dates for your ecommerce calendar. Mother’s...
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5 Ecommerce Game Changers
With ecommerce sales continuing to grow, online retailers are fighting for a share of this digital marketplace. This means competition is fierce and to compete online shops must have great pricing,...
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5 Mistakes To Avoid In Mobile Commerce
Google confirmed last year that more searches take place on mobile devices than computers and this trend towards mobile has continued. With this increasing move towards the convenience of mobile how...
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4 Techniques To Instill Urgency On Your E-commerce Website
QUICK – BUY NOW – LIMITED TIME ONLY We’re all familiar with these phrases; the shops we visit have big, bold signs reading ‘SALE’ and online retailers have ‘BUY NOW’ written on buttons on their...
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How Automation Can Enhance Your Email Marketing Strategy
Introducing automation into your email marketing strategy is a tried and tested way of increasing conversions for your business. The beauty of automation is that with careful planning and accurate...
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Should You Be Using Cart Recovery In Your Email Marketing?
As an e-commerce business, the checkout process is one of the most important activities on any website. Shopping cart abandonment being the ruin of all the digital marketing efforts you’ve put in place...
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